This type of cotton is grown without the use of harmful pesticides and fertilisers, which can pollute soil and water. Organic cotton is also typically produced using less water and energy than conventional cotton.
Recycled polyester: This material is made from post-consumer waste such as plastic bottles, which reduces the amount of plastic that ends up in landfills and oceans. Recycled polyester also requires less energy to produce than virgin polyester.
Tencel: This fabric is made from eucalyptus trees, which are grown without irrigation or pesticides. Tencel is produced using a closed-loop manufacturing process, which means that the solvents used in production are recycled and reused.
Hemp: This plant requires less water and fewer pesticides than conventional cotton, making it a more sustainable option. Hemp fabric is also durable and breathable, making it great for activewear.
Bamboo: Bamboo is a fast-growing plant that requires little water and no pesticides to grow. It can be made into a soft, breathable fabric that's ideal for sportswear.
We champion brands to be as sustainable as possible. We refer to the positive actions a brand takes to be more sustainable as “attributes”. We acknowledge that some brands are just embarking on their journey to be sustainable, whereas others have fully developed a strong sustainable life cycle for their products.
On each product description you will see an outline of a brands' “Sustainability Attributes” outlining exactly what makes the brand sustainable.
You can easily identify the attributes instantly when you explore the brand or its products with our icons below.
This product/brand's production supports the fair trade agreement designed to help producers in growing countries achieve sustainable trade relationships.
Products are predominantly made with eco-friendly materials and the brand is transparent of percentage of fabric and materials used.
Brand has worked with ethical companies to ensure their manufacturing is sustainable, ethical and has as little impact on plant where possible.
The brand offers services such as recycling or reusing materials to prevent items going to landfill as much as possible.
The brand actively works with charitable organisations and social enterprises to ensure that they are completing a circular journey of sustainability outside of their products.
Brand takes extra measures to ensure that manufacturers and suppliers used meet ethical and sustainable standards via formal verification and certification.
Packaging is plastic free and recyclable.
Uses recyclable or biodegradable packaging.
Fabric used can be recycled after use.
The brand has offset and reduced all of their greenhouse gas emissions and continue to do so.
Uses a carbon neutral company to offset carbon emissions.
Fabrics and production of fabrics do not use harmful chemicals or dispose of this in a non harmful way.
Made without using or harming animals.
Fabric is produced from plants, animals or geological processes in a non harmful way.
Process to produce products has reduced energy consumption that is better for the planet versus normal cotton.
We have put together the attributes, baseline and framework of sustainability to the best of our knowledge and belief. Growing our understanding of new ways to be sustainable is important for us therefore we champion a knowledge-sharing community. If you would like to contribute to this community, we are always open to suggestions and welcome constructive comments or collaborations.
Our future plans include working with external organisations to help develop our policies and processes associated with sustainability alongside using the relevant UN Sustainable Development Goals as a guidance.