We champion brands to be as sustainable as possible. We refer to the positive actions a brand takes to be more sustainable as “attributes”. We acknowledge that some brands are just embarking on their journey to be sustainable, whereas others have fully developed a strong sustainable life cycle for their products.
On each product description you will see an outline of a brands' “Sustainability Attributes” outlining exactly what makes the brand sustainable.
You can easily identify the attributes instantly when you explore the brand or its products with our icons below.
This product/brand's production supports the fair trade agreement designed to help producers in growing countries achieve sustainable trade relationships.
Products are predominantly made with eco-friendly materials and the brand is transparent of percentage of fabric and materials used.
Brand has worked with ethical companies to ensure their manufacturing is sustainable, ethical and has as little impact on plant where possible.
The brand offers services such as recycling or reusing materials to prevent items going to landfill as much as possible.
The brand actively works with charitable organisations and social enterprises to ensure that they are completing a circular journey of sustainability outside of their products.
Brand takes extra measures to ensure that manufacturers and suppliers used meet ethical and sustainable standards via formal verification and certification.
Packaging is plastic free and recyclable.
Uses recyclable or biodegradable packaging.
Fabric used can be recycled after use.
The brand has offset and reduced all of their greenhouse gas emissions and continue to do so.
Uses a carbon neutral company to offset carbon emissions.
Fabrics and production of fabrics do not use harmful chemicals or dispose of this in a non harmful way.
Made without using or harming animals.
Fabric is produced from plants, animals or geological processes in a non harmful way.
Process to produce products has reduced energy consumption that is better for the planet versus normal cotton.
We have put together the attributes, baseline and framework of sustainability to the best of our knowledge and belief. Growing our understanding of new ways to be sustainable is important for us therefore we champion a knowledge-sharing community. If you would like to contribute to this community, we are always open to suggestions and welcome constructive comments or collaborations.
Our future plans include working with external organisations to help develop our policies and processes associated with sustainability alongside using the relevant UN Sustainable Development Goals as a guidance.