To help everyday athletes find brands that are committed to sustainability by curating products that consider ethical, environmental and social aspects that make them sustainable.
We champion brands to be as sustainable as possible. We refer to the positive actions a brand takes to be more sustainable as “attributes”. We acknowledge that some brands are just embarking on their journey to be sustainable, whereas others have fully developed a strong sustainable life cycle for their products.
On each product description you will see an outline of a brands' “Sustainability Attributes” outlining exactly what makes the brand sustainable.
You can easily identify the attributes instantly when you explore the brand or its products with our icons below.
We have put together the attributes, baseline and framework of sustainability to the best of our knowledge and belief. Growing our understanding of new ways to be sustainable is important for us therefore we champion a knowledge-sharing community. If you would like to contribute to this community, we are always open to suggestions and welcome constructive comments or collaborations.
Our future plans include working with external organisations to help develop our policies and processes associated with sustainability alongside using the relevant UN Sustainable Development Goals as a guidance.